We achieved
We created an effective on-brand content library for sports categories. As a result client got visual content for a number of products that should perfectly align with business needs for the US market and EU countries.
I created extensive guidelines to ensure the content is easy to implement at the local level.
How we did it
Pre-production: I did concepting and the storyboarding process with the marketing and editorial team, closely communicating with directors, producers, client.
After the Shoot: I worked closely with the editing team to ensure the music, voiceovers, graphics, and pacing were executed based on current social trending video edits.
Besides, the content was created extensive design system and localisation guidelines to explain how to leverage the content.
My responcibility
My contributions included concepting and storyboarding, and ensuring the final edits aligned with the business goals.
Additionally, I was responsible for designing a system, extending guidelines for content leverage for local markets.
I was overseeing the execution design team when creating assets for various touchpoints, digital and retail.
The team
Client: adidas Global
Agency: TBWA
Creative Director: Theo von Aspern
Lead Designer: Nancy Shvetsova
Photographer: Shamil Tanna, Tom Bender
