We achieved
We undertook a complex project for the lunch brand's sportswear. This involved capturing a wide range of still and moving content. The production took place in three different cities: Amsterdam, Mexico City, and Cape Town, over a span of more than six months.
We also delivered a comprehensive design system for content usage.
How we did it
Pre-production: I did concepting and the storyboarding process with the marketing and editorial team, closely communicating with directors, producers, client.
After the Shoot: I worked closely with the editing team to ensure the music, voiceovers, graphics, and pacing were executed based on current social trending video edits.
Besides, the content was created extensive design system and localisation guidelines to explain how to leverage the content.
My responcibility
My contributions included concepting and storyboarding, and ensuring the final edits aligned with the business goals.
Additionally, I was responsible for designing a system, extending guidelines for content leverage for local markets.
I was overseeing the execution design team when creating assets for various touchpoints, digital and retail.
The team
Client: adidas Global
Agency: TBWA
Creative Director: Theo von Aspern
Art Director: Maria Goucha
Lead Designer: Nancy Shvetsova
Photographer: Tom Bender
