CheapTickets illustration language & brand system
Travix / CheapTickets • 2024–2025 • In-house • Senior Creative Brand DesignerCheapTickets had no illustration language. Individual assets existed, but no shared visual logic: nothing that made the brand recognisable across touchpoints without the logo present.
Wrote the illustration brief from scratch, defining style direction, form factors, colour system, and three tiers of illustration scale: icons for navigation and support, medium technical and conceptual illustrations, and large hero illustrations for campaign and editorial use.
Style principles: isometric perspective, bold rounded forms, flat colour within brand palette, animation-friendly construction.
Designed and built the full illustration set across the post-sales communication flow and seasonal campaign assets. The system expanded the logo into a visual language — consistent, scalable, and independent of photography.
