Group of five diverse women sitting together, wearing bras and underwear, smiling and looking at the camera.

Hunkemöller app redesign

Hunkemöller • 2023 •  TBWA\X • Lead Designer, App Design, Design System • Photography: Hunkemöller

Brief: to resolve inconsistent design across the brand's website and application, improve usability, and introduce Dark mode.

Lead Designer on the project. Redesigned the app interface, built the component system across light and dark modes, and established the visual design language for consistent application across the product.

A collage with a pink background, featuring text about minimalism in design and several images of women in lingerie and revealing outfits in various poses.
Screenshots of the Hunkemöller mobile app, showing the app splash screen, login page, and update notification. The splash screen has a pink background with the white 'hunkemöller' logo. The login screen shows a woman taking a mirror selfie with a lingerie set, and a login form. The update screen shows a woman in gray lingerie with promotional text to update the app.
Screenshot of a mobile shopping app showing lingerie products and a festive Black Friday sale banner.
Comparison of mobile app screens, with the left side showing a light theme with pink background and the right side showing a dark theme with maroon background. Each side displays three screens: a Klarna app feature, a Click & Collect feature, and a Join the party! feature, with icons and descriptions.
Two smartphone screens showing a lingerie shopping app with a pink background. The left screen displays a wishlist with two bras: a green longline underwired bra and a white non-underwired bra. The right screen shows a woman in a pink lingerie set shopping in a dressing room, with a text overlay guiding to start shopping and add products to the wishlist, plus recommended lingerie items below.
Digital mockup showing a woman in pink lingerie and app screens for purchasing and reserving a red lingerie underwire bra.
A group of six diverse women in colorful lingerie standing together against a pink backdrop, smiling and posing.