Woman in sunglasses and gray coat at a market stall with colorful fabric and artwork. Large white text overlay says, 'CLICK. BOOK. GO.' and a smaller button says 'Book now' with the phrase 'Next stop: everywhere.'

Signature Campaigns

Travix / CheapTickets • 2025 • In-house • Senior Creative Brand Designer

CheapTickets needed a system for producing campaign content at scale: across markets, through influencers and internal teams, without centralised production.

Wrote and designed the Signature Campaign Playbook from scratch. Defined the visual grammar for UGC-led content across all markets.

Core principles, camera angles, iPhone ProRAW technical settings, dimensions, and crop marks for multi-format deployment, location and lighting guidance, and three destination moodboards governing City, Ocean, and Mountain travel categories.

Designed the campaign visual output: Black Friday across BNL and DACH markets, Seasonal signature campaigns. Created the flipping card format that became the standard campaign template across all CheapTickets markets.

A woman hiking on a trail on a mountain in South Africa with a view of a city below and mist in the valley. Text overlay advertises adventure tours starting at €560 from CheapTickets.nl.
A promotional banner for CheapTickets, featuring a photo of two women sitting on a beach at sunset, smiling and hugging each other. The banner indicates ticket prices starting from €91 for travel to Spain.
A young man sitting on rocky cliffs in Portugal with the ocean in the background, promoting travel tickets to Portugal from €116 on CheapTickets.be.
A table filled with Italian-style food, including a charcuterie board with various meats and cheeses, mozzarella balls with tomato and herbs, and a small dish of fried cheese or potato croquettes. There is also a small wooden plate with two breaded f
Two people smiling and hugging inside a glass structure overlooking a cityscape in Brasilia, Brazil.
Travel ad for Ireland with a photo of a couple embracing on a cliff overlooking the ocean, promoting flights from €108 on CheapTickets.ch.
Travel advertisement for Turkey showing a family of three on a boat ride, with mountains and lake in the background, with text in German offering prices from 199 Swiss francs.
Promotional advertisement for football World Cup tickets showing a young man in casual clothing playing soccer in a grassy area outdoors with trees and houses in the background. The text is in German, with a price of 550 Swiss francs and a booking bu
A person sitting in a green armchair with a Roman flag draped over the back of the chair. They are wearing sunglasses, a green t-shirt, and denim shorts while smiling. There is a side table with a drink and a book nearby, and a window with curtains i
A woman snorkeling in the ocean, smiling, wearing a black wetsuit and diving mask. Text overlay promotes adventure travel in the Philippines with prices starting at 520 euros, offered by CheapTickets.nl.
A woman sitting on a wooden bench on a grassy area near the beach, gazing at the ocean with palm trees in the background during sunset in Sri Lanka, promoting travel tickets for €460 on CheapTickets.nl.
A person kayaking on a calm body of water during sunset, with colorful sky and horizon visible.
A man wearing a wide-brimmed hat sitting at an outdoor table with two glasses of beer, with plants in pots and mountains in the background. The text overlay reads, 'Adventure on. Worries off. Mexico, VANAF €663, CheapTickets.nl,' indicating a travel
A promotional poster featuring a sunset view of a city with trees and white buildings, with three people walking on a dirt path in the foreground, and text indicating travel deals to Athens for under 250 euros.
A travel advertisement for Marrakech, Morocco, featuring a market scene with a man reading a newspaper and surrounded by several people, with a focus on affordability under 250 euros.
Travel poster advertising trips to Tenerife with a sunset in the background, showing three young women sitting and talking on the roadside, with one girl holding a skateboard.
A promotional poster for cultural trips under 150 euros in London, featuring a cityscape with modern skyscrapers and people biking on the street.
A woman enjoying a cone of vanilla ice cream on a city street in Barcelona, Spain, with people walking in the background.
A hand holding a Portuguese egg tart pastry with a flaky crust and sweet custard filling, with a cobblestone street visible underneath.
Two young people sitting on a bench against a stone wall, holding hands. One is a woman with long brown hair wearing a black coat, and the other is a man with short hair wearing a striped shirt and white pants. They are relaxing outdoors in Lisbon, P
A poster advertising romantic trips under 250 euros, featuring a photo of a couple walking on a city sidewalk in Wenen, with trees, parked cars, and historic buildings in the background.
Black Friday promotional advertisement with yellow overlay, blue and black boxes with the text "Black Friday" and a small airplane icon in a yellow outline at the bottom right corner, promoting a double discount.
A collage with three sections, each highlighting a core principle with a photo and description for fun experience, authenticity, and simplicity. The first section shows a person in a pool making a phone gesture, the second features a person laughing on a beach, and the third shows a woman and girl smiling with a yellow float in the water.
A man and woman smiling for a selfie in a lush, green jungle environment with a small waterfall in the background, overlaid with cropping guidelines and text annotations.